THE COFFEE CLUB

Brand Development, Stationery and Promotional Design

Since opening its doors in Brisbane in 1989, The Coffee Club has become Australia’s largest home- grown café group with approximately 400 stores throughout 9 countries, with upwards of 40 million dedicated customers.

 

To put a smile on the faces The Coffee Club suppliers, partners and franchisees, I designed a playful Christmas card to have a little fun with their signature coffee range. Being an independent creative design studio, it was extremely enjoyable to collaborate with another illustrator to bring this concept to life.

 

Secret Weapon Creative has worked with The Coffee Club on a variety of marketing elements such as posters, menus, table talkers, press ads, invitations and programs. I have also designed supporting logo designs and provided art direction on creative photoshoots. After all that work, I needed a coffee!

"A true talent, a problem-solver and always a lifesaver when I need a quick design solution. A flexible, personable, reliable and disciplined design professional with immense talent to boot!.”  ~ Jess Dillon, prev. Marketing Director at The Coffee Club

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secretweapon :: a figurative phrase referring to a weapon or unexpected design of any kind that a person uses suddenly to surprise their opponent.