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FAQ

 

What types of businesses does Secret Weapon Creative work with?

Secret Weapon Creative works with established businesses, growing brands and ambitious founders who value thoughtful, strategic design. My clients span lifestyle, wellness, retail, professional services and creative industries - all united by a desire for branding that feels considered, elevated and built to last. If you’re ready to invest in your brand properly, you’re in the right place.

 

How do I know if I need a full rebrand or a brand refresh?

If your business has evolved and your branding no longer reflects where you are headed, a rebrand is often the right move. If your logo still feels strong but the supporting elements need refinement, a brand refresh may be all that’s required. If you’re unsure, we’ll talk it through and recommend the most effective (and sensible) option for your goals.

 

Do you offer payment plans?

Yes. Branding and design are meaningful investments, and flexible payment plans are available for larger projects. These are structured around your project timeline and discussed upfront so everything is clear from the start.

 

Can I work with you if I already have a logo?

Absolutely. If your existing logo is professionally designed and still aligned with your brand direction, I can build a cohesive visual system around it. If it no longer reflects your business, I will be honest and guide you toward a refresh or rebrand where needed. My focus is always on what will work best long-term.

 

How involved will I be in the design process?

Very - but without it feeling overwhelming. Every project starts with strategy, followed by clear creative stages where you review, give feedback and approve directions. The process is collaborative, structured and designed to keep things moving efficiently while ensuring the final result feels right.

 

What design services do you offer?

Secret Weapon Creative specialises in:

  • Brand identity design

  • Brand refinement and visual refreshes

  • VIP Design Days

  • Print and digital design

  • Packaging and product artwork

  • Campaign and launch creative

  • Canva templates and brand assets

All services are designed to work together as part of a cohesive brand system.

 

What if I need more design work down the track?

Many clients return as their business grows. You can book additional support through VIP Design Days or one-off design projects for things like new collateral, campaigns, packaging or digital assets. You don’t need to start from scratch each time - we build brands that evolve.

 

How much does it cost to work with Secret Weapon Creative?

Every project is scoped individually. Branding projects typically start from AUD 2k, with larger brand and design packages priced according to scope, deliverables and timelines. After an initial chat, you’ll receive a clear proposal outlining inclusions, pricing and next steps.

 

How do I know I will like what you design?

My design is strategy-led, not via guesswork. I take time to understand your business, audience and vision before any creative begins. You will review concepts, provide feedback and see refinements along the way. This ensuring the final outcome feels aligned, confident and considered.

 

How do I get started?

Start by filling out the enquiry form. From there, I can review your details and be in touch to discuss your project, answer questions and outline next steps.

 

Who is behind Secret Weapon Creative?

Secret Weapon Creative is led by Bree McDonald, a Brisbane-based graphic designer and brand specialist with over two decades of industry experience. Bree works closely with clients to create brands that are strategic, refined and built for the real world.

 

Do you design Canva templates?

Yes. Custom Canva templates can be designed to align seamlessly with your brand - perfect for social media, presentations and everyday marketing while keeping everything consistent.

 

Can I work with you if I’m not based in Australia?

Yes. I work with clients across Australia and internationally. Most projects are run remotely with a smooth, well-structured process from start to finish.

I am concerned about my budget.

I get it. But consider this: investing in professional design can save you time, money, and energy in the long run. I provide you with everything you need from the start. This includes ready to use logos, a custom colour palette, your tailored Style Guide and more - so you won’t have to revisit your branding later. We will get it right the first time.

I am worried about the time commitment. 

Yes, branding and quality design work takes time, but it’s worth it. A strong, cohesive brand is an asset that pays off over and over again.

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secretweapon :: a figurative phrase referring to a weapon or unexpected design of any kind that a person uses suddenly to surprise their opponent.

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