Ecococoon is an Australian brand creating premium insulated stainless steel drinkware designed to protect, preserve, and perform.
Built around sustainability and thoughtful design, the brand champions reusable products that support healthier habits and reduce environmental impact.
THE DESIGN APPROACH
From the outset, the identity needed to communicate both performance and purpose. Ecococoon products are engineered to maintain beverage temperature throughout the day, while also aligning with conscious, eco-minded lifestyles.
The design approach focused on simplicity, symbolism, and versatility - creating an identity that felt modern, timeless, and instantly recognisable when applied to the product itself, , and one that has continued to stand the test of time since its creation in 2009.
THE LOGO DESIGN
At the heart of the Ecococoon identity is a refined cocoon icon - a visual metaphor for protection, preservation, and renewal.
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Visual Impact: Clean, minimal linework ensures the logo remains bold and legible when applied to curved bottle surfaces.
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Symbolism: The cocoon represents insulation and protection, mirroring the bottle’s ability to keep drinks at the ideal temperature while also symbolising growth and renewal.
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Brand Meaning: The icon reinforces the idea of caring for both the product’s contents and the user’s wellbeing.
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Versatility: Designed to work seamlessly across drinkware, packaging, and brand collateral.
CUSTOM ARTWORK +
BOTTLE GRAPHICS
In addition to the logo, Secret Weapon Creative developed a range of custom artwork concepts to bring personality and individuality to the Ecococoon bottle range.
These illustrated designs were created to appeal to a wide audience, allowing customers to choose pieces that reflect their own style while maintaining a cohesive brand aesthetic. The artwork adds visual interest and collectability to the product range without compromising the clean, considered brand foundation.
THE OUTCOME
The final identity delivers a strong, symbolic logo system paired with engaging custom artwork that elevates Ecococoon’s product offering. The cocoon icon has become a clear and meaningful brand marker, reinforcing the product’s core benefits at a glance.
Together, the logo and artwork concepts support Ecococoon’s mission to encourage hydration, sustainability, and everyday wellbeing - all wrapped in a thoughtful, design-led solution.
