noun / a figurative phrase referring to a weapon or unexpected design of any kind that a person uses suddenly to surprise their opponent.
Think of me as your brand architect, here to delve into the core of your business values. Together, we’ll uncover your aspirations, and all the good stuff that makes your brand yours, then shape it into an identity that speaks directly to your people.
How does 'branding' work? We dive headfirst into the juicy 'why' behind your brand. I ask the big, meaningful questions to uncover your story and what you’re all about. This isn’t about throwing together something that looks pretty (although, yes, it will look awesome). It’s about crafting a brand that feels like you and connects on a real level.
Once we’ve nailed down the soul of your brand, it's time to set the mood. Think colours, concepts, and all the design deliciousness that speaks your language. Every choice is intentional, every detail thought through. Oh, and I do my homework on your competitors and positioning. This is where strategy meets creativity.
The goal? A brand that doesn’t just “pop” but practically leaps off the page (or screen). Something people remember. Something that turns casual fans into lifelong loyalists. While it will look amazing, t’s also built for the long haul. No chasing trends here, just timeless design with strategy baked right in.
I work best with decision-makers who know what they want but also trust the process. From our first chat to that final, triumphant unveiling, I’m in your corner. Two extra rounds of tweaks are included because your brand should feel exactly right. No compromises.
By the time we’re done, you’ll have a brand you’re obsessed with - and let’s be honest, one you’ll want to plaster on everything from your website to a tote bag. Plus, I’ll send you off with practical tips, insider advice, and a serious spring in your step.
PUTTING YOUR BRAND STRATEGY FIRST-
It's about building your brand from the inside out by understanding your core values, mission, and audience. Branding is more than just aesthetics.
RESEARCH DRIVEN CREATIVE PROCESS
Through research and thoughtful design choices, I craft branding that balances sleek aesthetics with meaningful storytelling.
ONGOING SUPPORT BEYOND THE DESIGN
I’m here to make sure your brand thrives for the long haul, offering insights and tips along with a design you’ll be proud to showcase.
Your brand's values should reflect integrity while also setting you apart from the competition. Essentially, your values should highlight the qualities that are most important to your brand's culture and identity.
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Let's start with a solid plan. Sign up below to receive a guide to help solidify your Brand Values.
JESS DILLON
OUR WORK: INSTORE & ONLINE CAMPAIGNS FOR THE COFFEE CLUB & FOOT LOCKER
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I’ve worked with Bree over my 20 years in Marketing on an array of design projects, and she is my favourite designer by far! She takes you through a truly effective and engaging briefing process that results in design that each and every time, surpasses expectation. A true talent, a problem-solver and always a lifesaver when I need a quick design solution. A flexible, personable, reliable and disciplined design professional with immense talent to boot!
Hi, I’m Bree, the creative force behind Secret Weapon Creative. I’m a qualified designer with a deep passion for building strong brands that stand out.
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With a Bachelor's Degree in Advertising & Design, a Graduate Diploma in Visual Communications, and over two decades of industry experience, I've built a solid foundation in design. After being promoted to an Art Director in the advertising world, I launched Secret Weapon Creative to bring my expertise directly to clients, offering them an unforgettable creative experience.
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My design philosophy is all about simplicity with impact. I believe that 'less is more' when it comes to making brands shine. For me, it’s not just about pretty visuals - it’s about creating brand moments that leave a lasting impression.
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At Secret Weapon Creative, you can expect a warm and friendly vibe. I love sharing my insights and helping clients bring their visions to life. Your goals are my goals, and I’m as committed to your success as you are.