THINKING

IDEAS, OBSERVATIONS AND THE OCCASIONAL CREATIVE RABBIT HOLE

After more than two decades in design, I've learnt that the interesting part isn't just what you make. It's how you arrive there.

This is where I share some of the things I'm thinking about along the way - branding, typography, creativity, technology, ideas that won't leave me alone and the little details that can completely change how something feels.

Some practical. Some opinionated. Some simply because I found them interesting.

Please have a read.

Logo vs Brand Identity: What's the Difference?

A logo is an important part of your brand, but it's only one piece of the puzzle. A thoughtful brand identity goes much deeper, creating consistency, recognition and trust across every interaction someone has with your business. Because at the end of the day, good branding isn't about decorating a business... it's about helping people understand it.