Identity Development and Workbook Design
The 'Real Me’ is a program run for young girls in local schools throughout Queensland. This program was established in 2007 by leading educators and professionals to empower young girls to discover their true worth, identity and purpose.
Secret Weapon Creative was engaged to develop a brand identity for the program, create custom typography as well as design key resources for the program. We have helped redesign The Real Me Workbook three times so far to suit ever-changing youth trends.
Given the target market of young tween and teen girls – who are bombarded with thousands of messages a day – the Real Me brand identity and collateral had to have immediate impact to engage with this audience.
"Bree from Secret Weapon Creative was such a pleasure to work with on the design of our programs magazine and accompanying resources. The creativity, professionalism and accommodation given made for such a smooth design process from start to finish and we couldn't be any happier with the finished product.” ~ Chantel, Real Me Director