NORTH
A Bold Identity for Leadership and Performance

NORTH is a boutique leadership, culture, and performance business dedicated to supporting leaders, teams, and organisations in maximising their potential and executing strategy in highly complex environments. With a core purpose of building courageous leaders and forming united teams, NORTH required a brand identity that reflected strength, direction, and a forward-thinking mindset.

The Design Approach

NORTH needed a visual identity that embodied leadership, strategic guidance, and high performance. The client sought a brand that conveyed precision, trust, and adaptability while maintaining an adventurous and inspiring feel. Through a deep understanding of NORTH’s values and mission, we developed a logo, brand marks, and supporting visual elements that align seamlessly with their purpose.

The Logo Design

The NORTH logo is a strong, distinctive mark that communicates both clarity and movement.

• Visual Impact: The bold, modern typography is clean and authoritative, making a statement of confidence and leadership.

• Symbolism: An integrated north-facing arrow within the ‘N’ reinforces the brand’s philosophy of guiding individuals and teams toward growth and success.

• Vibe: Strategic, empowering, and forward-focused - just like the leaders and organisations NORTH supports.

• Brand Fit: A seamless representation of direction, vision, and progress, ensuring the brand is positioned as a trusted partner in leadership development.

Brand Marks & Visual Elements
To enhance versatility and brand recognition, we expanded the identity with supporting marks and design elements:

• Brandmarks: Secondary logos and adaptable submarks for use across various touchpoints, ensuring a cohesive and flexible brand presence.

• Map Pattern: A custom topographic map pattern that symbolises the journey of leadership and continuous growth, complementing the brand’s narrative.

• Typography and Colour Palette: A sophisticated mix of deep, earthy tones and crisp whites, reflecting resilience, wisdom, and clarity.
   

The Outcome

The final brand identity delivers a powerful and cohesive look that reflects NORTH’s commitment to guiding leaders and organisations toward exceptional performance. From digital assets to printed materials, the logo and supporting elements create a strong visual presence, ensuring NORTH stands out in the industry. The north-facing arrow within the logo has become an integral part of the brand story, reinforcing the company’s core mission: to shape possibility and drive success. With a refined and impactful identity, NORTH now has a visual foundation that aligns seamlessly with its strategic approach, making it instantly recognisable as a leader in leadership, culture, and performance solutions.​