NORTH is a boutique leadership, culture, and performance business dedicated to supporting leaders, teams, and organisations in maximising their potential and executing strategy in highly complex environments.
With a core purpose of building courageous leaders and forming united teams, NORTH required a brand identity that reflected strength, direction, and a forward-thinking mindset.
THE DESIGN APPROACH
NORTH needed a visual identity that embodied leadership, strategic guidance, and high performance. The client sought a brand that conveyed precision, trust, and adaptability while maintaining an adventurous and inspiring feel.
Through a deep understanding of NORTH’s values and mission, we developed a logo, brand marks, and supporting visual elements that align seamlessly with their purpose.
THE LOGO DESIGN
The NORTH logo is a strong, distinctive mark that communicates both clarity and movement.
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Visual Impact: The bold, modern typography is clean and authoritative, making a statement of confidence and leadership.
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Symbolism: An integrated north-facing arrow within the ‘N’ reinforces the brand’s philosophy of guiding individuals and teams toward growth and success.
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Vibe: Strategic, empowering, and forward-focused - just like the leaders and organisations NORTH supports.
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Brand Fit: A seamless representation of direction, vision, and progress, ensuring the brand is positioned as a trusted partner in leadership development.
BRAND MARKS + ELEMENTS
To enhance versatility and brand recognition, we expanded the identity with supporting marks and design elements:
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Brandmarks: Secondary logos and adaptable submarks for use across various touchpoints, ensuring a cohesive and flexible brand presence.
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Map Pattern: A custom topographic map pattern that symbolises the journey of leadership and continuous growth, complementing the brand’s narrative.
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Typography and Colour Palette: A sophisticated mix of deep, earthy tones and crisp whites, reflecting resilience, wisdom, and clarity.
THE OUTCOME
The final brand identity delivers a powerful and cohesive look that reflects NORTH’s commitment to guiding leaders and organisations toward exceptional performance.
From digital assets to printed materials, the logo and supporting elements create a strong visual presence, ensuring NORTH stands out in the industry. The north-facing arrow within the logo has become an integral part of the brand story, reinforcing the company’s core mission: to shape possibility and drive success.
With a refined and impactful identity, NORTH now has a visual foundation that aligns seamlessly with its strategic approach, making it instantly recognisable as a leader in leadership, culture, and performance solutions.
