Gromz Threads is a vibrant apparel brand designed for the next generation of surfers and skateboarders, capturing the raw energy and unrefined joy of childhood beach adventures. With a youth based target audience, the brand needed a logo and visual identity that reflected the free-spirited and playful nature of its community while remaining stylish and adaptable across various applications.

 

The Design Approach

From the outset, it was clear that Gromz Threads required a brand identity that seamlessly blended surf and skate culture with a youthful, adventurous edge. The client wanted a logo that was bold, expressive, and distinctly coastal. Through a deep dive into the brand’s vision, we developed a logo, submarks, and apparel graphics that truly embodied the Gromz Threads ethos.

 

The Logo Design

The Gromz Threads logo is a statement piece - bold, artistic, and full of energy.

• Visual Impact: The thick, dry paintbrush lettering creates a sense of artistic freedom, aligning with the raw creativity of young surfers and skaters.

• Symbolism: A signature palm icon complements the logotype, instantly tying the brand to the coastal lifestyle.

• Vibe: Energetic, adventurous, and full of life - just like the groms who wear it.

• Brand Fit: The perfect fusion of surf and skate culture, celebrating carefree childhood adventures.

 

Sub-marks and Apparel Graphics

To ensure versatility, we expanded the visual identity with submarks and apparel graphics that reinforce the brand’s DNA.

• Submarks: Simplified versions of the logo for smaller applications like tags, stickers, and social media.

• Apparel Graphics: A mix of illustrated elements and typographic treatments that feel authentic to surf and skate culture.

​

The Outcome

The final identity delivers a brand that speaks directly to its audience. Spirited, fun, and effortlessly cool. From t-shirts and boardshorts to hoodies and caps, the Gromz Threads logo and graphics translate seamlessly across apparel and digital touchpoints. The bold brushstroke style and palm icon have become recognizable elements, setting the brand apart in a crowded market. Gromz Threads now has a visual identity that not only resonates with its young audience but also captures the essence of their lifestyle. This project was a true collaboration, where every design decision was guided by the client’s vision and the brand’s deep-rooted connection to the surf and skate world.

​

Bree was engaged to design our kids coastal clothing brand logo. Bree not only designed our main feature logo, but went above and beyond with the guidance to start a clothing brand. I can’t recommend Secret Weapon Creative enough. Thank you Bree for kicking starting our little crazy adventure. - GREG NEWLANDS, Owner of Gromz Threads