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Foot Locker.
Foot Locker.
Foot Locker.
Foot Locker.

House of Hoops Campaign

Foot Locker are serious about their passion for shoes. They have been present for the trends, evolution and revolutions for more than 40 years.


The House of Hoops was created to position Foot Locker staff as experts in their field. This was the key design message communicated through every element including:

  • Window displays
    (posters, table mats and aprons)


  • In-store graphics
    (shopfront pylons, wall inserts,
    wall panel skins and bench decals)


  • Digital executions
    (website homepage and promotional banners).


This campaign was just one of many that Secret Weapon Creative produced for Foot Locker targeting the professional athlete through to the weekend warriors.


"I’ve worked with Bree over my 20 years in Marketing on an array of design projects, and she is my favourite designer by far!  She takes you through a truly effective and engaging briefing process that results in design that each and every time, surpasses expectation.” - Jess Dillon, prev. Director Marketing/VM at Foot Locker Asia Pacific

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