The Cottesloe Cabin is a beautifully curated short-stay accommodation that embodies effortless coastal luxury. Initially created in 2018 as a standalone brand, it has since expanded into a full portfolio under the Cottesloe BnB umbrella, with a suite of complementary sub-brands. Thanks to its classic typeface and minimalist iconography, The Cottesloe Cabin identity has remained timeless while allowing for flexibility and cohesion across multiple properties.

 

The Design Approach

With The Cottesloe Cabin and its expanding portfolio, the visual identity needed to strike a balance between elegance, simplicity, and warmth. The branding had to feel premium yet inviting - reflecting the refined experience guests receive when staying at these properties

:Our approach focused on

• A Classic & Enduring Logo: Rooted in a clean, sophisticated typeface with minimalist iconography, the original logo has stood the test of time.

• A Flexible Identity System: As Cottesloe BnB grew, we designed a suite of additional logos that seamlessly complement the original branding.

• Elegant Touchpoints: Beyond the logo, we expanded the brand into a cohesive suite of stationery, property manuals, floor plans, and custom vouchers to enhance the guest experience.

 

The Logo and Identity System

• Timeless Typography: The refined serif typeface conveys sophistication, while the clean layout ensures legibility and versatility.

• Subtle Iconography: A minimalist pine tree icon reflects the brand’s connection to nature and relaxation, reinforcing the serene coastal experience.

• Expanded Property Portfolio: The suite of logos designed for additional properties maintains cohesion while offering unique identities for each location.

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The Outcome

The Cottesloe Cabin branding continues to evolve, maintaining its signature elegance while adapting to new properties within the Cottesloe BnB portfolio. The visual identity now extends beyond the logo to encompass thoughtfully designed print collateral, guest materials, and property signage - creating a seamless and immersive brand experience for guests. By maintaining a balance between timeless sophistication and adaptable flexibility, The Cottesloe Cabin has established itself as a benchmark for boutique short-stay accommodation branding, setting the stage for continued growth and success.

 

Bree is professional, super efficient and great to work with. I have used her services for my business logo creation and branding, and could completely trust her to represent my vision. Her strongest talent outside of her incredible design and creative work is the ability to listen. She always nails the brief, no matter how brief it may be. - TANIA WILLERT, Director Cottesloe BnB Pty Ltd