Logo Design, Branding Suites and Promotional Collateral
Another year, another Open Day! The secondary school market is highly competitive and the common marketing tool that all schools “must do” is hold an Open Day.
Grace Lutheran College approached Secret Weapon Creative to help their Open Day stand out from the pack.
Working closely with the client, I was able to design a Passport concept that would see the visiting families tour the campus and collect ‘stamps’ along the way. (Stamps could be collected at key College showcase facilities.) When the visitors completed the tour, they were able to show their full passport to staff and go in the draw for a Uniform Shop voucher. This tactic allowed the College to follow up with all visitors, as online website registration was not in place at that time. This concept worked so well it was also run at the Caboolture Campus Open Day.
On a broader note, Secret Weapon Creative was also engaged to undertake the complete rebranding of Grace Lutheran College, an organisation that had fiercely protected its logo for more than 35 years. Working with the College Council over numerous, we were able to finalise a design that was approved by all stakeholders in the community. This evolved into a large scale roll out of the brand on every College item from uniforms through to building signage.
“I love working with Bree McDonald at Secret Weapon Creative. Her creativity and enthusiasm for design is evident in every piece of artwork created - whether it be a simple flyer, a campaign involving numerous of collateral or a complex branding project. Bree is able to take my simple brief and produce exactly what is required.” ~ Taryn Thomas, Genesis Christian College Marketing Manager
Schools and education marketing require a nuanced approach to design. Opportunities to work with a range of schools including Genesis Christian College, Living Faith Lutheran College and Grace Primary have allowed Secret Weapon Design to develop a niche in this area.
'Grace Lutheran College Passport' was an Open Day marketing tool.
'Living Faith Lutheran Primary School Prospectus' was kept clean and clearly branded to send home with potential enrolments.
'Brochure Design' showcasing a couple of marketing brochures designed for Grace Lutheran College.
'Grace Lutheran Primary School Yearbook 2019' - using childish illustrations I graffitied all through the book to make it playful and inject a bit of fun..
'Gracebook' taking Facebook offline and adapting it to suit the printed yearbook for Grace Lutheran College.
'Grace Lutheran Primary School Yearbook 2017' - using alternative shapes and icons this yearbook was designed to break the standard cut and paste mould.