T-Shirt and Apparel Design

Paxton and Co are a clothing line designed for kids who are not afraid to stand out from the crowd and they required designs to reflect their brand’s personality.


Using a monochrome palette range, Secret Weapon Creative developed several designs to feature on their soft tees, baby wraps, onesies, bedding, swimwear, jeans and tights.


The unique illustrations, symbols and typography were designed to bring style and a unique look to disrupt the kidswear market.


“We are so lucky to have someone like you to help us out with such amazing designs!!” ~ Tara Stein, Paxton and Co

All product images credited to Paxton & Co. Instagram collaborations. 

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secretweapon :: a figurative phrase referring to a weapon or unexpected design of any kind that a person uses suddenly to surprise their opponent.